The California Action Coalition, formed in October 2010, has launched its official website,, to educate and expand its 1,000-member group of nurses and healthcare workers striving to meet the Institute of Medicine’s “Future of Nursing” report standards.

Under the direction of Mary Dickow, DPA, who serves as CAC state director, the CAC has eight work groups established to focus on the IOM’s eight recommendations.
“The great feature is that wherever you are, you can just go ahead and log in as a member,” Dickow said.

A “get involved” form automatically logs in visitors to the site. “Right now, the site is pretty public. We’re encouraging people to get our information and go into the resources tab and look at what we have to offer.”

Under the events tab, users can click on an event and automatically RSVP online. That information goes into a database. “We know exactly who’s coming to our events,” Dickow said. Through the website, Dickow plans to update members on CAC work.

Members and interested parties can watch a featured testimonial video, get the latest news, and read about upcoming events such as the speaker’s bureau training sessions, regional town hall events, leadership council meetings and national updates. Dickow’s personal welcome on the site invites members to submit high quality (300 dpi) photos of California nurses at work. Information on the CAC’s executive committee, regional champions, workgroup leaders and partners also is organized on the site. One of the best features of the site, Dickow said, may be the tools and resources tab, where downloadable files are available to help nurses and other healthcare workers communicate important messages. One example is a how-to on effective Powerpoint presentations.

Dickow said she is willing to assist other states’ action coalitions with building their own websites.

“I would encourage anyone to ask us how it was done, and we can give them advice on moving a website forward for their own action coalitions.”

Stefanie Dell’Aringa is a member of the editorial team at